How To Win On Social Media In 2024: Strategies for the Marine Industry

In the ever-evolving landscape of social media, the marine industry faces unique challenges and opportunities. As we sail into 2024, the strategies for success on these platforms require a blend of authenticity, resilience, and innovation. 

Embrace the Journey, Not Just the Destination

“Winning at all costs is fine, but not at your cost,” a reminder that the pursuit of success on social media should not come at the expense of one’s values or well-being. This means fostering a culture that values the process over the prize. Whether it’s celebrating the craftsmanship of a new vessel or the daily operations of a marina, highlighting the journey resonates with an audience that values authenticity.

The Ideology of Social Media Success

The importance of ideology, not just in the abstract but as a lived experience. “The ideology of the thing was what they put on a pedestal, not the day-to-day game of trying to get to the thing.” This translates to a focus on the lifestyle and the passion for the sea that your brand embodies. It’s about crafting a narrative that aligns with the ideals and aspirations of your audience.

Building a Supportive Community

A key to social media success is community. The greatest thing in the world for an entrepreneur is sticking it to their … friends. This is not about antagonism but about proving the naysayers wrong through sheer determination and success. Building a community means engaging with those who share a love for the ocean, boating, and marine conservation. It’s about creating a space where enthusiasts can connect and support each other’s dreams.

Dealing with Criticism and Negativity

Criticism and negativity are as prevalent in the oceanic expanse of social media as they are in any other industry. If your friends don’t support you, it’s because they can’t see themselves doing it. This might mean facing skepticism about new technologies or sustainable practices. The key is to navigate through this with empathy and understanding, using it as an opportunity to educate and inform.

The Power of Free Distribution

“Social media is free distribution,” a fact that is incredibly powerful for businesses in the marine industry. With the ability to reach millions without cost, marine businesses can showcase their products, share knowledge about marine life, and advocate for ocean conservation without a hefty advertising budget. It’s a platform that, when used wisely, can amplify your message far beyond the reach of traditional marketing.

Day Trading Attention

The concept of “day trading attention” is about capitalizing on the fluctuating interests of the social media audience. For the marine industry, this could mean jumping on trends related to eco-tourism, luxury yachting, or even viral sea-life content, to keep the audience engaged and draw attention to your brand.

The Importance of Self-Esteem and Authenticity

I can’t overstate the importance of self-esteem and authenticity, particularly when it comes to young audiences. For marine businesses, this is a call to promote a healthy self-image and realistic expectations. Whether it’s through showcasing the real-life experiences of sailors and marine workers or by presenting unfiltered images of marine life, the goal is to foster a social media presence that is both aspirational and attainable.

Resilience in the Face of Adversity

“Most of the […] that everyone here is not achieving isn’t based on them not knowing the tactics,” highlighting that mindset is often the barrier to success. In the marine industry, resilience is key. Whether it’s dealing with the aftermath of a storm or navigating the complexities of marine regulations, showcasing your brand’s resilience on social media can inspire your audience and build trust.

The Love of Losing

An unconventional yet powerful message is the love of losing. “The best entrepreneurs in the world love to lose”. For marine businesses, this could mean openly sharing the challenges and setbacks faced, from failed expeditions to design flaws in new models. It’s about humanizing the brand and showing that failure is a stepping stone to innovation and success.

Financial Responsibility and Longevity

There are dangers of early financial success, we urge you to build a good relationship with money. In the marine industry, where investments are significant and returns can be slow, financial prudence on social media can be a teaching moment for both the brand and its followers. It’s about demonstrating that success is not just about flashy displays but about sustainable growth and responsible stewardship.

Business Fitness and Mental Health

“Too many of you are beating yourself up for little dumb …”, emphasizing the importance of mental health in business. For those in the marine industry, where the stakes can be high and the pressures intense, it’s vital to promote a message of self-care and mental health awareness. Social media can be a platform to share resources, personal stories, and support networks that help individuals navigate the rough waters of business ownership.

In Charge of Your Destiny

All of you are 100% in charge. This is a call to action to take the helm and steer your social media presence with intention and purpose. It’s about not being swayed by the currents of trends or the storms of criticism but charting your own course towards success.

Winning on social media in 2024 for the marine industry involves a blend of authenticity, resilience, and strategic engagement. By embracing the journey, building a supportive community, and maintaining a focus on the ideology of the marine lifestyle, businesses can navigate the digital seas to find success. Remember, it’s not just about the destination but the voyage itself, and on social media, every post is a step on that journey.

Merrill Charette

Brought to you by 

SHIPSHAPE.PRO – Innovative platform that bridges the gap in marine repair

& 

MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing

Podcast – SHIPSHAPE INTERNATIONAL OCEAN INSIGHT