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Navigating the New LinkedIn Algorithm: Strategies for Marine Industry Marketers

In the ever-evolving landscape of social media, LinkedIn is a cornerstone for professional networking and industry discourse, particularly within the specialized sectors such as the marine industry. With the recent changes to LinkedIn’s algorithm, it’s imperative for professionals to adapt swiftly to maintain visibility and influence.  

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Understanding the Shift

LinkedIn’s algorithm is designed to prioritize content that fosters genuine professional engagement. “LinkedIn’s team… they’re just tired of seeing random stuff going viral,” there’s a shift towards more substantive, industry-relevant content. This means content that sails beyond the superficial and dives into the depths of industry knowledge will stand out.

Directing Your Compass: Content That Connects

The algorithm now favors content from your connections, like a “10% increase in people viewing posts from people that they follow.” This is a beacon for professionals to curate their networks with intent, following and engaging with thought leaders and peers in the marine sector.

Charting the Course with Knowledge and Advice

The value of sharing expertise: “Posts that share knowledge and advice are now prioritized.” LinkedIn has observed a “nearly 40% increase in people checking out and viewing content that is grounded in knowledge.” For marine industry professionals, this could translate to sharing insights on sustainable practices, technological advancements, or market trends.

The Anchor of Authenticity: Staying True to Your Niche

The algorithm rewards authors who write within their core subject area. Stay focused and do not try to say everything under the sun. This means concentrating on your specific niche, whether it’s maritime law, oceanography, or shipbuilding.

Engagement Below the Surface: Meaningful Interactions

Meaningful comments on posts are now more crucial than ever. Engagement groups are probably not going to work that well anymore. Instead, fostering a community where comments lead to discussions and further engagement will buoy your content to greater visibility.

Riding the Tide of Change

The new LinkedIn algorithm presents both a challenge and an opportunity for marine industry professionals. By focusing on quality, relevance, and community engagement, you can ensure that your content not only reaches your audience but also resonates with them on a deeper level.

Merrill Charette

Brought to you by 

SHIPSHAPE.PRO – Innovative platform that bridges the gap in marine repair

MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing