In the fast-paced world of yacht sales, where every moment counts, the idea of dedicating time to create social media content can seem daunting. However, attention is the number one asset. In a market as competitive and visually driven as yacht sales, capturing and maintaining that attention is paramount.
“Time is the one thing.” The industry thrives on the currency of attention—both of the sales professionals and their clientele. If you’re doing a 2-hour lunch meeting, you got time. It’s about maximizing every minute, and in today’s digital age, that means content creation.
Many professionals hesitate to step in front of the camera, but “everyone’s beautiful… the thought that people are not going to build their actual business and dream because they’re scared of one person saying they’re ugly in a comment on Instagram breaks my heart.” In yacht sales, where the product is as much about the dream as it is about the vessel, conveying passion and confidence is key. Your content is your sales pitch, your brand, and your first impression.
“Start a podcast around the town you do business in,”. For yacht sales, this could mean a series highlighting the luxury lifestyle, interviewing clients on their experiences, or discussing the intricacies of yacht maintenance and travel. It’s not just about selling a yacht; it’s about selling the lifestyle and the dream.
When it comes to paid advertising, Facebook is number one, but there’s potential in platforms like TikTok. For yacht sales, this translates to leveraging platforms where your audience spends their time. It’s about creating content that resonates and then amplifying it through well-targeted ads.
If you do one versus zero a day, I’m thrilled. For marine sales professionals, this means a steady stream of content showcasing your inventory, sharing customer testimonials, and providing industry insights. It’s about building a brand that’s synonymous with the luxury and quality of the yachts you sell.
Effective time management is crucial. every one of you spends too much time in meetings that mean nothing. In marine sales, time is better spent engaging with clients, understanding their needs, and crafting content that speaks to those needs.
Investing in time management and content creation is not a cost; it’s an opportunity to double down on what works. For marine sales, where relationships and reputation are everything, this investment can mean the difference between a one-time sale and a lifetime client.
The digital age offers unprecedented opportunities for marine sales professionals willing to embrace content creation. By managing time effectively, overcoming self-doubt, and consistently producing quality content, you can capture the attention of potential buyers and sail ahead of the competition.
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SHIPSHAPE.PRO – Innovative platform that bridges the gap in marine repair
MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing
Podcast – SHIPSHAPE INTERNATIONAL OCEAN INSIGHT