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A 2024 Guide to Starting a Successful Blog in the Marine Industry

In the ever-evolving digital landscape of 2024, starting a blog can seem like navigating uncharted waters. With the right strategy, however, you can sail smoothly towards success. 

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Understanding the Current Blogging Environment

The digital world of 2024 is not what it used to be. The same strategies that applied when I first started in 2019 don’t apply today. The rise of AI content and Google algorithm updates have transformed the blogging landscape, necessitating a fresh approach.

Choosing Your Niche: The Anchor of Your Blog

The first step in your blogging journey is selecting a niche. In 2024, the key is to find a low competition physical product Niche that I know a lot about. For those in the marine industry, this could mean focusing on specialized equipment, boating accessories, or marine conservation. Remember, your niche should be something you’re passionate about and knowledgeable in.

Content Creation: Charting Your Course

In 2024, content creation is about quality and relevance. Your blog should be a mix of informational and transactional content, with a strong emphasis on the former. 80% of your content should be informational content to support all of those transactional articles. This could include how-to guides, product reviews, and industry insights.

SEO and the Google Algorithm: Navigating the Digital Currents

Understanding SEO and the Google algorithm is crucial. The focus has shifted towards helpful content… more in-depth, more from Human Experience. Your content should not only be SEO-optimized but also genuinely useful and engaging for your readers.

Monetization: Fishing for Opportunities

Monetization in 2024 goes beyond ads and affiliate links. It’s about capturing and monetizing attention. For a marine blog, this could mean partnering with marine product companies, offering consulting services, or even creating an online course. You’re a mediator in 2024 between a Google Search and a purchase.

Building Your Brand: Hoisting Your Flag

Your blog is your brand. In 2024, personal branding is more important than ever. You have to create a real brand here, and this involves being authentic, sharing your unique experiences, and connecting with your audience on a personal level.

The Technical Side: Steering the Ship

Don’t overlook the technical aspects of blogging. This includes choosing the right hosting service, ensuring your site is mobile-friendly, and using tools like Google Analytics to track your progress. Remember, a Blog is always the good first one because it’s a simple website that you create.

Staying the Course: Persistence and Adaptation

Success in blogging requires persistence and the ability to adapt. You have to actually like the process, and be prepared to evolve with the changing digital landscape. Keep learning, stay updated with SEO trends, and don’t be afraid to pivot your strategy if needed.

Setting Sail Towards Success

Starting a blog in 2024, especially in a niche market like the marine industry, is an exciting venture. It requires a strategic approach, a focus on quality content, and an understanding of the digital environment. By following these guidelines, you can create a successful blog that not only reaches but also resonates with your target audience.

Remember, the journey of a thousand miles begins with a single step. Start building something for yourself now so that a year from now you’re set to make six figures a year for multiple years.

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Merrill Charette 

MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing