For free consultation contact us today at: 774-239-7663

How Listening to Customers Shaped the Growth of Dockwa

In the maritime realm, Dockwa has emerged not just as another platform, but as a transformative force. Its success story is intricately woven with its dedication to its customers. Let’s delve deeper into this journey.


Amidst the vast expanse of the maritime industry, Dockwa stands out, not just for its innovative approach but for its unwavering commitment to customer feedback. The platform’s evolution offers a masterclass in how businesses, irrespective of their domain, can thrive by genuinely listening to their users.

The Birth of Dockwa

Innovation often finds its roots in personal challenges. For Matthew Fradette, the inception of Dockwa was no different. Recounting a trip to Block Island, Matt shared the complexities and uncertainties of the boat reservation process. This wasn’t just an isolated incident but a reflection of a broader issue in the maritime world. Teaming up with like-minded individuals who shared his passion and frustration, Dockwa was born out of a need to streamline this convoluted process.

The Power of Customer Feedback

While many companies claim to value customer feedback, Dockwa embodies this principle. Matt’s weekly interactions with marine operators aren’t just routine calls; they’re a goldmine of insights. These interactions have illuminated challenges that many boaters face, especially with outdated marina systems. By actively seeking out and valuing this feedback, Dockwa has been able to address issues at their core.

Incorporating Feedback into Business Strategy

Feedback, while invaluable, can be overwhelming. Dockwa’s genius lies in its ability to sift through this feedback, identifying patterns and recurring issues. Every piece of feedback is weighed against Dockwa’s long-term vision, ensuring that immediate solutions don’t compromise future goals. This meticulous approach has allowed Dockwa to stay ahead of the curve, anticipating challenges before they become roadblocks.

Tangible Outcomes of Listening

The fruits of Dockwa’s labor are evident in its features and user experience. By drawing parallels from other industries, such as the restaurant industry’s reservation systems, Dockwa has continually refined its platform. The result? A seamless, intuitive system that addresses boaters’ and marinas’ unique needs, from reservations to connectivity.

Challenges in Implementing Feedback

Every journey has its share of hurdles. For Dockwa, the challenge lies in prioritizing the deluge of feedback. However, their strategy is clear-cut: focus on feedback that aligns with their mission and can create a lasting impact. It’s not about implementing every suggestion but discerning which ones will drive meaningful change.

Case Studies

Dockwa’s commitment to its users is best illustrated through its enhancements. One standout feature, developed from user feedback, is its direct connectivity system. This system bridges the gap between boaters and marinas, addressing a long-standing pain point in the reservation process. It’s a testament to Dockwa’s ethos: listen, innovate, and implement.

The Future of Dockwa: Continuing the Feedback Loop

Dockwa’s journey is a testament to the power of continuous evolution. With a clear vision for the future, the company remains rooted in its commitment to customer feedback. As the maritime landscape evolves, Dockwa is poised to navigate these changes, with its users’ voices guiding the way.


Dockwa’s success is a beacon for businesses everywhere. It underscores a simple yet profound truth: genuine success lies in listening. In a world where businesses often chase trends, Dockwa’s customer-centric approach sets it apart, paving the way for a brighter, more connected maritime future.

Merrill Charette

Brought to you by 

SHIPSHAPE.PRO – Innovative platform that bridges the gap in marine repair

MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing