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How Strategic Blogging Can Anchor some Monthly Earnings

In the vast ocean of digital content, where countless blogs vie for attention, a strategic approach to blogging can be your compass to success. 

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Understanding the Structure of Success

At the heart of this lucrative strategy is the concept of content structure. Think of your blog as a fleet of ships, each article a vessel in itself. But a single ship, no matter how well-built, cannot withstand Google’s algorithm alone. It needs a fleet, a structured group of supporting content, to make a formidable presence.

Your blog is a collection of articles, but how do they work together? How do they link together? How do we create buckets and silos of content? These questions are crucial in understanding the importance of content structure. It’s not just about writing articles; it’s about how these articles interlink and support each other, forming a robust network that Google favors.

The Flagship Content: Transactional Posts

In your fleet, some ships are more critical than others. These are your transactional posts – the flagships of your blog. They are the heavy hitters, the ones that recommend the best types of products in your niche and make the bulk of your affiliate revenue. But even the mightiest ship needs support.

Supporting Vessels: Informational Content

This is where your supporting content comes into play. These are your how-to guides, buyer’s guides, product reviews, and comparison posts. They serve to prop up your transactional posts, much like smaller vessels supporting a flagship. These supporting informational pieces… help that main best actor scenario. They may not be the primary source of income, but they are essential in boosting the visibility and credibility of your transactional posts.

Navigating Through Internal Linking

The strategy doesn’t stop at just creating content. How you link these articles internally plays a pivotal role. It’s like one chapter in a book… but if it’s just one chapter and it’s the only piece of information you have on that topic, then it’s not very trustworthy in Google’s eyes. Your articles should interlink, creating a web of content that is both comprehensive and authoritative.

The Art of Content Siloing

Content siloing is akin to organizing your fleet into battalions. It involves grouping related content together in a structured manner, ensuring that each topic area is thoroughly covered. This depth of content is a hidden ranking factor that many overlook. You need to blanket your niche and find supporting content with keyword research tools.

The Golden Ratio of Content

Finding the right balance between transactional and informational content is key. While there’s no one-size-fits-all ratio, a general guideline is to aim for a mix that suits your niche. Sometimes you don’t need as much informational posts to rank… each niche is a little bit different.

The Journey Ahead

Embarking on this journey of strategic blogging is not without its challenges, but the rewards are substantial. Content that ranks has great on-page SEO and authority, but it needs that topical authority with depth of content. Your blog is more than a collection of articles; it’s a carefully structured fleet, each part supporting the other in the quest for Google’s treasure.

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Merrill Charette 

MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing