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How to Write a Blog Post From Start to Finish

Writing a compelling blog post is an art that combines creativity, strategy, and a grasp of reader psychology.  

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1. Start with a Captivating Title

Your title is your first, and possibly only, chance to grab a reader’s attention. 8 out of 10 people will read your headline but only 2 out of 10 will click through and read the rest of your article, underlining the importance of a compelling title. Draw inspiration from everyday sources, like magazines at the grocery store, known for their catchy headlines. Stick to basics like ‘How to’ and list-based titles; they are timeless and effective.

2. Craft an Engaging Introduction

The introduction sets the stage for your post. Begin with a bold statement to hook your readers. For example, Do you want the formula that breaks down how I get at least 10,000 visitors per blog post? This approach not only piques interest but also outlines what the post will cover, encouraging readers to delve deeper.

3. Build a Skimmable Body

In today’s fast-paced world, content must be easy to skim. Use subheadings and keep paragraphs to a maximum of five to six lines. Linking out to other credible sources enhances your authority and credibility. When you link to other websites, you open up your sources, you’re citing them, it creates more credibility for you, makes you and your business look more as an expert.

4. Conclude with Purpose

Your conclusion should summarize the post and end with a question to encourage engagement. Many readers scroll to the conclusion first; if they like what they see, they’ll read the entire post. Label your conclusion simply as “Conclusion” to keep it straightforward and effective.

5. Engage Through External Linking

Linking out to others in your industry can be a powerful tool. It not only drives traffic but also builds relationships. When you link to someone, let them know with a simple email. This gesture can lead to them sharing your post, further increasing your reach.

6. Leverage Reader Engagement

Engagement is key to converting readers into leads or customers. Encourage comments and interaction. By getting engagement, you’re much more likely to generate sales. If people read your blog but they don’t engage with you, they’re not likely then to become a lead or buy your products or services.

7. Stay Above the Fray

Maintain a professional tone throughout your post. Avoid negative commentary about others in your industry. Stay above that.

8. Consistency is Key

Follow a consistent format for your posts. This consistency helps in building a recognizable brand voice and makes your content more digestible for your audience.

9. Know Your Audience

Understand the needs and interests of your audience, especially in the marine industry. Tailor your content to address their specific concerns and interests.


Writing a blog post that resonates with your audience requires a blend of strategic structuring, engaging content, and interactive elements. By following these steps, you can create posts that not only attract but also retain a dedicated readership.

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Merrill Charette 

MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing