The marine industry, with its unique blend of tradition and innovation, requires a nuanced approach to digital marketing. LinkedIn, the world’s largest professional network, offers a sea of opportunities for marine businesses ready to expand their horizons. Let’s delve deeper into the strategies that can help your marine business harness the full potential of LinkedIn Company Pages.
Setting the Course with LinkedIn’s Unique Features
LinkedIn’s environment is distinct from other social platforms, offering a suite of features tailored for professional engagement and brand development. “It’s about showing that we know our stuff,” that businesses use the platform to demonstrate their expertise. This could involve sharing insights on maritime logistics, environmental practices, or showcasing innovative shipbuilding techniques.
The ‘Featured’ Section: Your Digital Showcase
The ‘Featured’ section on your LinkedIn Company Page is your digital display cabinet, a place to present your most significant achievements, press mentions, or case studies. “Make it your best, make it full of value,”. For a marine company, this could be the successful launch of a new vessel or a partnership with a maritime conservation project.
Navigating Content: The 3-2-1 Strategy
The content you share on LinkedIn should reflect your company’s identity and expertise. The 3-2-1 strategy provides a balanced approach:
Three ‘Good to Know’ Posts
These posts should inform and educate. Consider sharing:
Two ‘Good to Feel’ Posts
Connect on a human level. Share stories that:
One ‘Good to Buy’ Post
Directly promote your services or products. “This is where you connect your services to the problem you solve for the audience,” :
The Sextant of Success: Diverse Content Types
Diversity in content types is key to engaging your audience. “You need to rotate through all the different formats,”:
The Beacon: LinkedIn Live Events and Newsletters
LinkedIn Live Events and Newsletters are potent tools for building a community and keeping your audience informed.
LinkedIn Live Events
LinkedIn Live Events are great for building community, live events could include:
Newsletters on LinkedIn can help you establish thought leadership:
The Crew: Growing Your LinkedIn Following
A robust following on LinkedIn is like a seasoned crew; it’s essential for a smooth voyage. Use the invites… every single invite that’s accepted, you get a credit back again to reuse:
The Voyage Ahead: Patience and Persistence
Building a successful LinkedIn Company Page is a long-term voyage, not a sprint. “Be the tortoise, and it will pay you back,” this means consistently applying these strategies, analyzing what resonates with your audience, and adjusting your course as needed.
In the vast and ever-changing seas of the marine industry, LinkedIn Company Pages offer a powerful compass for navigating the currents of digital marketing. By charting a strategic course, diversifying your content, and engaging with your community, your marine business can sail towards greater brand visibility, professional networking, and commercial success.
Brought to you by
SHIPSHAPE.PRO – Innovative platform that bridges the gap in marine repair
MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing
Podcast – SHIPSHAPE INTERNATIONAL OCEAN INSIGHT