Navigating the Currents of Social Media Marketing: A Compass for the Marine Industry

Mastering social media marketing is akin to navigating the high seas: it requires skill, adaptability, and an understanding of the environment. It comes down to selecting the right platform, creating engaging content that resonates with both the audience and algorithms, and leveraging the power of short vertical videos to capture attention.  

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In the vast ocean of digital marketing, social media stands as the bustling port where businesses in the marine industry can dock to engage with a sea of potential customers. “Things have changed and they’re never going back,” emphasizing the need for businesses to adapt or risk being left adrift. This means recognizing which platforms will give your content the wind it needs to sail further.

Choosing the Right Platform

Warren Buffett said, “A good management record is far more a function of what business boat you get into than it is how effectively you row.” In the context of social media, this translates to selecting the right platform that aligns with your business goals and audience. For instance, while Instagram’s algorithm has been as unpredictable as the sea, YouTube remains a beacon of consistency, especially among younger generations.

Content Creation: The Lighthouse of Engagement

The heart of the strategy lies in content creation that resonates with both the audience and the algorithms. “Your audience wants content that’s interesting, entertaining, educational, or valuable,” and so do the algorithms. This could mean creating content that showcases the beauty of the sea, the intricacies of boat craftsmanship, or the thrill of marine adventures.

Short Vertical Videos: Your Social Media Sail

Short vertical videos are the prevailing trend across platforms, from Instagram Reels to YouTube Shorts. For marine businesses, this could be an opportunity to create quick, engaging tours of new boat models, snippets of life at sea, or educational pieces on marine conservation.

Crafting Viral Content: The Captain’s Log

To create content with the potential to go viral, you need to hit on emotion, practical value, and triggers. Evoke the exhilaration of open waters or the serenity of a sunset sail to stir emotions. Share practical tips on boat maintenance or marine safety to provide value. And use triggers like the sound of waves or the sight of a sail to anchor your content in the viewer’s memory. There is also a factor of luck, I have posted a ton in my time, content that should be viral and useful but doesn’t get the looks it deserves and some content that I put up not thinking it would do well got 76K Engagements. 

Setting Sail with Strategy

By understanding the importance of platform selection, creating engaging content, leveraging current trends like short vertical videos, and understanding the psychology behind virality, marine businesses can navigate the social media seas with confidence.

“It doesn’t matter how great your message or your content is if nobody sees it.” The marine industry has a unique and captivating story to tell, one that is rich with visuals and emotions.  

Merrill Charette

Brought to you by 

SHIPSHAPE.PRO – Innovative platform that bridges the gap in marine repair

& 

MIDA.PRO – Marine Industry Digital Agency – Web dev / Marketing

Podcast – SHIPSHAPE INTERNATIONAL OCEAN INSIGHT