The #1 Reason Most People Fail As A Yacht Broker

In the luxurious world of yacht sales, the stakes are high, and the competition is fierce. But what truly sets apart a successful yacht salesman from the rest? It’s not just about knowing the specs of the latest yacht or having the best sales pitch. It’s about having a savage mindset.

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The Foundation: Owning Your Mind

Owning your mind is the foundation to the yacht business. In a business where deals can range in the millions, mental fortitude is crucial. Most people are getting soft…softies everywhere, in the world of yacht sales, there’s no room for softness. You need to be a savage, ready to seize every opportunity.

The Push-It Mindset

It’s about constantly pushing yourself beyond your limits. In yacht sales, this means not just settling for selling one luxury yacht a month but aiming for three or four. It’s about constantly climbing bigger mountains and setting higher goals.

The Dog Mentality

Never get full and always be hungry for more. This “dog mentality” is essential in yacht sales. The market is vast, and the potential for earnings is limitless. But to tap into that potential, one must have an insatiable hunger for success.

The Battle: Going to War

Life, is a tug of war. In yacht sales, you’re not just competing with other salespeople; you’re competing with yourself. Every sale is a battle, and to win, you must be prepared to go to war. This means out-thinking and out-maneuvering not just your competition but also any self-doubt or negativity.

The Importance of Training

The yacht sales industry, like any other, is constantly evolving. To stay ahead, one must be willing to invest in continuous learning and skill development.

The Final Word

Success in yacht sales, is not just about knowledge or skill. It’s about mindset. If you don’t believe in yourself, no one else is going to believe in you. So, if you’re in the yacht sales business, ask yourself: Do you have the savage mindset?

Merrill Charette

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